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Loyalty Restyled


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Loyalty Restyled


EveryOne's life has A Style.

Everyone eats, sleeps, shops, works and lives.  But from food to fitness, parenting to partying, we all do things "our own way", based on our personal interests, tastes and of course, time-constraints.  

To support our lifestyles, it would be helpful to find advice, ideas and inspiration that is relevant to the way we live our lives.   If "the perfect abs in just six weeks" requires four hours in the gym each day, forget it!   StylePoints helps our members find brands, content and other users that match their own tastes, interests & styles.

We match content & Brands to A user's Unique Style

When reading an article on one of our media partners' websites, you might be asked to play a game or take a short (2-3 questions) quiz related to the article.  If you let us store the answers you give, we can use that to help match content and brands to your personal interests & styles.  

Each time you play a StyleGame (as we call them), you'll earn StylePoints.  StylePoints can then be redeemed for rewards that also match your style!

Users are rewarded for engaging with content & Brands

Virtually every website you visit creates a tracking cookie about you, which is then used to sell ads.  You get nothing in return.  We don't think that's fair. 

So here's the deal: The more you explore your interests & styles by interacting with articles, games and brands that match them, the more rewards you will earn. 

StylePoints are your value exchange - users finally get something in return for sharing your data.  You will always total control & transparency over what data you share and how it is used.

We call that "Loyalty Restyled".

 

Register below to find out more & be one of the first to join StylePoints!

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data


85% of all digital advertising spend in Q1, 2016 was with either Google or Facebook (Morgan Stanley/FT)
 
“We need more balance in the (media) marketplace to counter the growing force of Facebook and Google” – Sir Martin Sorrell, CEO WPP

 

StylePoints is a social loyalty programme that will change how uses interact with digital content.  We are a social platform that offers rewards to incentivise unknown users to become known and engage with content, brands and other users that share their style. 

We are loyalty restyled.

data


85% of all digital advertising spend in Q1, 2016 was with either Google or Facebook (Morgan Stanley/FT)
 
“We need more balance in the (media) marketplace to counter the growing force of Facebook and Google” – Sir Martin Sorrell, CEO WPP

 

StylePoints is a social loyalty programme that will change how uses interact with digital content.  We are a social platform that offers rewards to incentivise unknown users to become known and engage with content, brands and other users that share their style. 

We are loyalty restyled.

 
 
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About Us


About Us


 

Our Story

 

 
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Andy Kulina -  Founder and CEO

The Unexpected Entrepreneur

Andy Kulina has 25+ years experience in the loyalty sector, launching reward programmes for companies such as Kroger and Royal Bank of Scotland.  He was happily spending his days as a loyalty consultant when he because aware of the challenges traditional media publishers were facing as their audience moved from print to digital.  Media publishers' revenues were declining rapidly - they were selling less subscriptions, less newstand and the fees received from advertisers were a fraction of what they used to be on print.  

Google & Facebook are taking the lion's share of ad spend because they can offer better targeting and measurement of audiences.  GDPR compliance requires investment in technology to opt-in and register audiences who currently prefer to be anonymous.

It was at that stage the Unexpected Entrepreneur was born.  Andy applied the foundations of traditional loyalty and restyled it for digital media.  StylePoints create both the incentive and the value exchange for unknown users to become known, permissioned users.  StylePoints are the value exchange for a user to share their data.   Media owners turn their unknown users into known permissioned users.  Brands enjoy a "zero-budget" advertising mechanic as easy to use and measure ROI as Google Adwords:  Select an audience and a desired action, agree a budget, pay only when success is proven.

Our Advisors

Koos Berkhout Koos Berkhout set up Nectar’s initial data analytics team and was the author of the financial model for the UK's largest loyalty coalition.  Koos has been listed in the top 10 of Campaign Magazines "Power 50 in Data" several times. 

Koos Berkhout

Koos Berkhout set up Nectar’s initial data analytics team and was the author of the financial model for the UK's largest loyalty coalition.  Koos has been listed in the top 10 of Campaign Magazines "Power 50 in Data" several times. 

Julia Porter Julia Porter is current chair of the Data Marketing Association and brings 25 years of Media Industry experience to the team.  She has held Director-level roles at The Guardian, ITV and IPC Media.

Julia Porter

Julia Porter is current chair of the Data Marketing Association and brings 25 years of Media Industry experience to the team.  She has held Director-level roles at The Guardian, ITV and IPC Media.

Jess Burley Jess Burley is the Global CEO of m/Six, a WPP company and brings years of additional brand and audience experience from her time with Audit Bureau Circulation (ABC) and Hearst Magazines.

Jess Burley

Jess Burley is the Global CEO of m/Six, a WPP company and brings years of additional brand and audience experience from her time with Audit Bureau Circulation (ABC) and Hearst Magazines.

Darren Goldsby Darren is the current Chief Digital Officer for Jamie Oliver's.  Prior to that, Darren was CDO & CTO for Hearst Magazines UK and Director of Digital for NewsUK

Darren Goldsby

Darren is the current Chief Digital Officer for Jamie Oliver's.  Prior to that, Darren was CDO & CTO for Hearst Magazines UK and Director of Digital for NewsUK

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Investors & Partners


Investors & Partners


 
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Aimia, the owners of Nectar, provided our initial seed funding (and lots of coffee!)

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Ascension Ventures is a UK VC with a seed to series A focus. Since 2013 it has invested, across 6 distinct funds, into more than 50 early stage business, including startups such as Vidsy, Moteefe, Curiscope and now, StylePoints!

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London Advertising, voted the UK's best advertising agency for three years in a row, are a shareholder in StylePoints.